FENCING TOGETHER, UNIVERSAL FENCING
A rebrand of the International Fencing Federation. The campaign for the rebrand consists of a motion graphic, banners, fencing equipment, flyers, and billboards.
DESIGN PROCESS
Stylized vector of fencer and weapon performing lunge
Gradient is only used for vector and not fully committed to whole mockup
Weapon isn’t distinct enough, example: guard addition
Original Brand Praise / Critiques
Moodboards
BRAINSTORM WORDS
TYPEFACE MAP
Typeface List
COLOR PALETTE
VECTOR SKETCHES
LOGO DESIGNS 1
LOGO DESIGNS 2
FINAL CONCEPT
Original
Final Design
ADVERTISING CAMPAIGN
EQUIPMENT DESIGNS
